Vectec

Congratulations – you’ve found the perfect technology firm to build a new website for your business. Or maybe you’ve giving your existing site a badly needed refresh after a couple of years.

Either way, you need to come up with smart content – beyond the pretty visuals and new functionality – to ensure your website meets your business needs.

This hour-long online seminar, led by business communication expert and National Bestselling Author, Mark Di Vincenzo, covers:

• Defining your goals. Is your site designed to direct sell merchandise to the public? Generate e-mail contacts? Telephone leads?
• Understanding the market. Who are your competitors? What do their sites do well? What opportunities are they missing?
• Writing clearly. Brevity and clarity are critical.
• Writing for search engines. Sometimes, jargon and bad grammar are exactly what you want – if those are the words people us to search on Google.

This webinar is designed for owners of small businesses, or the marketing managers/directors of any size business. It is presented by VECTEC, a non-profit technology and web-development firm, with the generous financial support of COATS and Reliance Staffing.

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