How to Create Your Online Storefront
Date: Thursday, January 24
Time: 9:00 a.m. - 11:30 a.m.
Where: Crater Planning District Commission Board Room in Petersburg, Virginia
Cost: Pre-payment of $15 required
Description: Learn how to create a foundation for building an online storefront that reflects and emphasizes your brick and mortar establishment. Learn about low cost and no cost options as well as the type of data that is required to make an online storefront a success.
Effective eBay
Date:Thursday, Febrary 21
Time: 9:00am - 11:30am
Where: Crater Planning District Commission Board Room in Petersburg, Virginia
Instructor: Bob VanderClay
Cost: Pre-payment of $15 required
Description: With 52 billion dollars in sales in 2006 and over 200 million registered users around the globe, eBay is a market that cannot be ignored. Whether you are looking to clean out your attic, market your crafts, or move your existing business online, in this course we will learn how to successfully tap into this valuable resource:
- Product Photography Tips
- Effective Listings
- Methods of Payment
- Packaging & Shipping
- Minimizing Costs
- International Considerations
- Identifying, Avoiding, and Responding to Fraud
eCommerce on a Budget
Date: Thursday, March 20
Time: 9:00am - 11:30am
Where: Crater Planning District Commission Board Room in Petersburg, Virginia
Instructor: Bob VanderClay/Megen McMichael
Cost: Pre-payment of $15 required
Description: Not ready to take the full plunge into eCommerce? Is the cost scaring you away? Don't fear -- there are many low-cost or no-cost alternatives. In this course we will look at building a plan towards your business's online presence, while keeping costs to a minimum.
- Building an eCommerce Budget you can afford
- Budget eCommerce Services
- Payment Processing
- Order Fulfillment
- Low-cost Marketing
- Managing Growth
Pay-Per-Click Marketing
Date: Thursday, April 17
Time: 9:00am - 11:30am
Where: Crater Planning District Commission Board Room in Petersburg, Virginia
Instructor: David Hoegerman
Cost: Pre-payment of $15 required
Description: Recent research indicates that nearly one-third of online shoppers begin their shopping process at a search engine. Increasingly, small businesses are adopting pay-per-click campaings, in addition to site optimization and link building, to drive traffic and sales to their site. Learn how your business can turn $100 into 50 customers.
- Targeting crucial key phrases
- Maximizing sale conversions/ROI
- Successful pay-per-click campaigns
- Organic page optimization
- Google AdWords and Yahoo! Search Marketing
- ROI with Word Tracker, Bid Rank and Go Toast
Who's Looking at My Site? An Introduction to Web Analytics
Date: Thursday, May 15
Time: 9:00am - 11:30am
Where: Crater Planning District Commission Board Room in Petersburg, Virginia
Instructor: David Hoegerman
Cost: Pre-payment of $15 required
Description: Hits. Sessions. Unique Visitors. Conversions. Confused yet? Building a successful website requires careful monitoring and tracking of user trends. Analysis has grown beyond the "hit counters" popular on web sites in the past. Today, sophisticated tools allow even the smallest sites to build in-depth user demographic profiles. In this course we will look at these tools and how to interpret what they say about your site:
- Why you need web analytics
- Definitions and terms
- Collecting the data
- Choosing and using a web analytics package
- Interpreting the data
Click here to print out our Crater Region Spring 2008 classes brochure.
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