Effective E-Bay
Date: March 11 & 12, 2008 (two separate classes)
Time: 9:00 a.m. - 12:00 p.m.
Where: Southwest Virginia Higher Education Center (March 11) and Dickenson County (March 12)
Instructor: Bob VanderClay
Description: With 52 billion dollars in sales in 2006 and over 200 million registered users around the globe, eBay is a market that cannot be ignored. Whether you are looking to clean out your attic, market your crafts, or move your existing business online, in this course we will learn how to successfully tap into this valuable resource.
- Product Photography Tips
- Effective Listings
- Methods of Payment
- Packaging & Shipping
- Minimizing Costs
- International Considerations
- Identifying, Avoiding, and Responding to Fraud
Getting the Most Out of Google
Date: March 25 & 26, 2008 (two separate classes)
Time: 9:00 a.m. - 11:00 a.m.
Where: Southwest Virginia Higher Education Center (March 25) and Richlands Business Incubator (March 26)
Instructor: David Hoegerman
Cost: $15 at the door
Description: When someone says "I Google'd it" they mean that they conducted a search for a particular item on the internet, but Google has come to mean so much more than just searching. Find out how to effectively use all of what Google has to offer including:
- Advanced Searching
- Advertising with Google
- Gmail
- Google Docs (word processing / Spreadsheets)
- Google Calendar
- More!
Internet Marketing on a Budget
Date: April 17 & 18, 2008 (two separate classes)
Time: 9:00 a.m. - 11:00 a.m.
Where: Southwest Virginia Higher Education Center (April 17) and Galax Crossroads Institute (April 18)
Instructor: Mikki Barker
Cost: $15 at the door
Description: Once you have established a website, it is important to know how to market your website so that you can meet your business goals. In this course, we will look at several ways that you can market your business and promote your products for low cost or no-cost.
- Viral Marketing
- Email Marketing
- Marketing Strategies
- What works and what doesn't
- Resources
How to Improve Your Website
Date: April 24 & 25, 2008 (two separate classes)
Time: 9:00 a.m. - 12:00 p.m.
Where: Southwest Virginia Higher Education Center (April 24) and Smyth/Bland Regional Library – Copenhaver Room (April 25)
Instructor: Mikki Barker
Cost: $15 at the door
Description: This course will combine the best practices for website design and content into one session! The class will begin with information on website design and content and wrap up with evaluating websites so that we can individually help you improve your current website by providing suggestions.
- Strategies for developing content that will draw traffic to your website and strengthen your brand
- Tips and tricks for content management and maintenance
- Research techniques to guide content development
- Fundamentals of design and layout
- What's hot in today's design world
- Choosing the best design tools
Online Security for Your Business
Date: May 13 & 14, 2008 (two separate classes)
Time: 9:00 a.m. - 11:00 a.m.
Where: Southwest Virginia Higher Education Center (May 13) and Tazewell County PSA Office (May 14)
Instructor: Bob VanderClay
Cost: $15 at the door
Description: As organizations move toward a more information-centric business model, the need to protect critical information becomes increasingly important. Learn how to protect your business and personal information from hackers, viruses, spam, and more while developing general strategies and building a secure mindset.
- Data encryption and protection
- Viruses & Spyware
- Email
- Firewalls
- Wireless Security
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