Resource Center Learning Areas
B2B
B2C
E-COMMERCE 101
E-COMMERCE STRATEGY
E-GOVERNMENT
GLOBAL ISSUES
INTERNET MARKETING
LEGAL ISSUES
SEARCH ENGINE MARKETING
SECURITY
SYSTEM DESIGN
TAX ISSUES
WEB DESIGN
WIRELESS
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knowledge - the Center's dynamic database helps you search 14 e-Biz topic areas for resources - query by subject, author, web site or file type.
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stats - decision making is aided by good data. Check out these e-biz statistics, culled from respected print and online sources.
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contribute - submit e-biz sites and articles you've found valuable or representative of best practices. We'll review for inclusion in the Resource Center.
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Special Report:
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46 Shopping Days Until Christmas. Is Your Online
Store Ready?
The latest industry surveys indicate that shoppers plan to complete more than fifty-percent of
their holiday shopping online this year. If these projections are true, then online shopping for
the fourth quarter will hit $26.2 billion - an increase of nearly twenty-five percent over the
2004 holiday season.
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Q&A with VECTEC's Megen McMichael on Shopping
Cart Systems
The shopping cart system has become the heart of where business is done online. Learn what
features are considered must-have for small businesses, as well as other helpful tips on graphics,
client customization and readying your shopping cart for the busy holiday shopping season.
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How E-Commerce Has Grown & Changed - Virginia Businesses
Share Lessons Learned
Online sales rose more than twenty-three percent this past year to $141.4
billion and by the end of this year online sales are expected to soar
another twenty-two percent to $172.4 billion.
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A Primer on Paid Search
During a recent e-commerce forum, Yahoo! Search Marketing expert Marc Cote
of New York provided an in-depth analysis of Internet search and how it has
become a leading way for companies to drive purchases, obtain leads and
increase the value of a company's brand. This special report outlines a few
of Mr. Cote's key points, as well as some of the latest literature detailing
the various paid search options available to businesses.
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How Businesses Can Improve Their On-Line
Customer Service
Keeping with the KISS principle (Keep It Simple Stupid) here are a few time proven tips to help businesses improve
that all important on-line customer service.
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The Growing Popularity of Search Engine
Marketing
Every spring, I make my annual pilgrimage to the East Coast Search Engine Strategies conference held by Jupiter
Media, and as always, I am in awe at the growth of Search as an industry. This year there was a major paradigm
shift; as .Pay per Click. marketing with Google AdWords and Overture gained in popularity, and Search Engine
Marketing became mainstream.
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Latest E-Biz News |
SYSTEM DESIGN:Software IssuesNew Offerings Ease E-Mail Headaches, Dennis Callaghan, January 3, 2002.
New software and service offerings from DYS Analytics Inc., GFI Software Ltd. and Gordano Ltd. promise to help e-mail system administrators get a better handle on their mail systems, specifically dealing with traffic management, security and remote access.
B2C:Shopping CartsTop Ten Mistakes of Shopping Cart Design, Barbara Chaparro.
Typically when people shop in a store, they are rarely aware of their shopping cart, unless it has a squeaky wheel or is hard to steer. If this happens, at least they can trade it in for one that runs smoothly. Online users, unfortunately, do not have that choice.This article examines the usability of shopping web sites and identifies the top 10 mistakes of shopping cart design.
SEARCH ENGINE MARKETING:Directory Submissions and Link BuildingThe Art and Science of an Effective Link Building Campaign, Greg Jarboe, Jamie O'Donnell, June 9, 2004.
Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? This article attempts to answer these questions from special report from the Search Engine Strategies 2004 Conference.
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E-Biz Stat of the Day |
INTERNET MARKETING:Promotion Strategies: E-Mail MarketingEmail saves employers $9000 annually. Ferris Research, 2000.
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E-Biz Graphic Stat
of the Day
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INTERNET MARKETING:Branding Strategies
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Top Ten Corporate Brands Corporate Branding, 2001 |
76
Microsoft
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75
The Coca-Cola Company
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73
The Walt Disney Company
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72
Johnson & Johnson
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71
Harley-Davidson, Inc.
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71
Campbell Soup Company
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69
FedEx Corporation
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68
Hershey Foods Corporation
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68
General Electric Company
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66
Dr. Pepper/Seven-Up, Inc.
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Values are Scale of 1 - 100 on company's familiarity and favorability |
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The VECTEC Electronic Business Resource Center wishes to acknowledge the support provided by Virginia's Center for Innovative Technology.
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