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Web Design
The design of your web site is one of the most important elements of your Internet presence. It should be interactive and dynamic to entice and keep visitors at the site. Design features should be appealing, quick loading, and provide ease of use. They should ensure easy access to the web site's content and not hinder the process. Incorporating these features into your web site will offer a positive experience for your visitors and increase loyalty.
The Web Design section of the Electronic Business Resource Center provides informative links to web design sites and articles on topics such as web usability, design techniques, design advice, and resources.
How Top Retailers Show Product Images (June 2008)
We've all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times. Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to customers. We’re talkin’ details. Just like textual product descriptions describe a product in detail, enlarged images and alternate views better describe your products. And many products cannot be fully described with words.
Internet service providers are moving toward a new definition of spam (July 2008)
Double opt-in has been a gold standard of e-mail marketing among online merchants that want to make sure the newsletters and promotions they send to customers get through ISP spam filters to be seen by shoppers. But Internet service providers are moving toward a new definition of spam in which the sender’s reputation is paramount, says Stefan Pollard, director of consulting services at e-mail services provider EmailLabs.
Internet Retailer Survey: Forging ahead (July 2008)
A stalled economy, high gas prices and shoppers with less disposable income are taking a toll on traditional store retailers and catalogers. But consumers are still buying online and that’s good news to web retailers, which aren’t looking to cut back on business development and don’t foresee a big drop in sales and profits this year, according to Internet Retailer’s latest monthly survey.
Google Introduces Google Checkout Shopping Cart (June 2008)
Google released a beta service today called Google Checkout Shopping Cart. The cart is a very simple javascript based cart that integrates into websites and the Google Checkout payment service. The entire cart uses a new shopping cart API and only needs a few lines of code on a website.