Search Engine Optimization

Non-Techie Maintenance

Search engine optimization is a full-service process that encompasses everything from initial site consultation, ranking evaluation, copy writing, keyword generation, website design, incoming and reciprocal link creation, search engine submission, and site traffic evaluation. VECTEC’s professional copywriters, designers, programmers and optimization engineers collaborate to maximize search engine ranking.

Search engines rank websites based on two major factors:

• Unique content with pertinent keywords in body copy
• Link popularity, based on the number of quality incoming links

Other important algorithms that affect search engine ranking include site architecture, content visibility, and underlying code.