Web Design

Web Design

Websites have become critical components of successful business marketing and management plans. A well-designed site can perform many different functions and serve both employees and clients alike. The use of information architecture (IA) helps to categorize related content into a logical set of pages, allowing users to access information within two or three clicks from any page on the site. A visual hierarchy helps highlight important information. It also sets a standard for the size of fonts and attributes that are to be used throughout the site. Visual consistency helps users focus on site content rather than the navigation. Another key element of good design is the use of a comprehensive set of style guidelines. These guidelines ensure a cohesive site and address color schemes, photo and graphic sizes, basic page layout and navigation behaviors. The end result is a site that is consistently branded, attractive, informative and user-friendly. A well-designed site increases the likelihood that users will navigate multiple pages and absorb more content.

We have a nationally known artist on staff who develops robust websites such as www.virginiapeninsulaphysicians.com, www.smithfieldincentives.com and www.hrvending.com and has assisted hundreds of businesses and organizations with branding and identity management through creative print, web and multimedia marketing support. Our team of web developers provides website design and implementation support using our in-house content management system (CMS); our CMS makes it easy to update websites for those that may not be well versed in technology.